TripTrac Data

When we decided to deploy the TripTrac here in Savannah, GA we knew there would be a lot of useful information collected. But what to do with a huge file of data? We were able to easily translate all of the Zip Codes into actual city or county and state with ease. By doing this we have learned that Savannah has been graced by visitors from EVERY single state in the country! In addition, Savannah is getting a better feel for where their marketing dollars have been spent wisely and locations that could use more efforts. Obtaining this information is quick, three questions for a visitor to log, taking only 30-45 sec.

The value TripTrac can add to a visitor center is undeniable. Many old systems of logging visitors is in a 3-ring binder notebook and done by hand. This leads to illegible handwriting and human error. On top of that, the hours spent reentering the data is wasted. When TripTrac can generate data reports at any given time AND do it for you and the cost of one paid hour per person per day! I’m sure that this would add value to any DMO looking to find valuable data about their visitors.

We plan to expand!

As the world’s largest and most reliable resource for official destination marketing organizations (DMOs), Destination Marketing Association International is dedicated to improving the effectiveness of over 2,800 professionals from nearly 650 destination marketing organizations in over 30 countries. We are attending their 96th annual convention in Hollywood, FL. Three days of face to face interaction is the perfect opportunity for BlueFocus Media to showcase products and services, and network with hundreds of key DMO decision-makers.

TAP 1-year Anniversary specials!

In celebration of our first year anniversary in Savannah, we are offering amazing discounts on our new package deals. Based on the over 150,000 hits TAP has received, we have come up with the most cost effective advertising combinations and packaged them into deals with special rates.

Sign up now, and join Savannah TAP:

• The first eco-friendly, tourist advertising tool with no paper waste
• All of your information can be sent via text message to a visitor’s cell phone
• The all new TAP Deals allows custom coupons sent to a cell phone, allowing direct ROI tracking
• Online, real-time reporting. Check your stats anytime, anywhere
• Change out your ad or coupon as often as you like: promote seasonal specials, new menu items, and more!
• No hidden fees. Showcase yourself where the visitors are.

These prices are lower than our introductory rates, so click here on the attached PDF for info, or call Sarah today to take advantage of these offers!


I am sitting at my desk listening to all the sounds roaring from River Street. There is a man on the microphone soliciting people to “come on a try this, take a look at what we have here”, distribution trucks unloading the kegs of beer, and visitor’s getting rowdy walking by. All the sounds that are familiar to St. Patrick’s Day here in Savannah. This started my thinking, “why does Savannah host such a festive holiday?” I found a great article including a time line of Savannah’s history of the St.Patrick’s Day parade. This was a start to finding the answer but not the reasons I was looking for. So, I started asking some other locals why Savannah has such a renowned St. Patty’s Day parade, no answers were to be discovered. If anyone knows why we continue to be such a generous host, please let me know or share a story.

The TAP in Forsyth Park is hitting high numbers

“A group of tourists had a great time with the large touch-screen display that has information for tourists.” Bill Dawers
As of today, February 25, 2010 the Fort in Forsyth Park is collecting over 35% of the total TAP clicks. As we all know, the fort has been highly anticipated to open and clearly this was worth the wait!

AVIA Savannah is home to another TAP!

February 22, 2010, TAP has found another place to call home, AVIA. We are using a 22 inch touch screen model and find this to be a perfect match for hotels and local businesses. This is now another location we have for our TAP units and hope to keep expanding this year. AVIA Savannah _Reversed Logo_Resized

TAPcast is out and directing tourists!

As of December 1, 2009 all 4 TAPcast screens are in location and directing visitors to where the TAP kiosks are, as well as increasing the visibility of our TAP advertisers to the locals and tourists. I have included a snap-shot of what an ad looks like on TAPcast; there is also a local news ticker, current events, and a weather forecast displayed on the 46 inch display. If you would like to be featured on TAPcast, please don’t hesitate to contact BlueFocus Media today!


Beta-testing a mini TAP

Today we installed a new product idea! We are beta-testing a mini TAP, which is a 19 inch touch screen kiosk. It sits on top of the concierge desk at the Holiday Inn Express on Bay Street in Savannah GA. There are two chairs in front ready for visitors to sit down and obtain information while they are visiting our lovely town. We have set this up just in time for the holiday week and New Year. In hopes of this generating a great response this could be the next move for TAP, into hotels and local businesses. We will be sure to let you know how this turns out, and if you would like to be the next location for a mini TAP be sure to let us know!


Get in touch

Would you like to sign up for one of our products or have an idea? We would love to hear from you! Phone: 912-544-1862 Mobile: 912-224-3567 Email:
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