digital media

TripTrac Data

When we decided to deploy the TripTrac here in Savannah, GA we knew there would be a lot of useful information collected. But what to do with a huge file of data? We were able to easily translate all of the Zip Codes into actual city or county and state with ease. By doing this we have learned that Savannah has been graced by visitors from EVERY single state in the country! In addition, Savannah is getting a better feel for where their marketing dollars have been spent wisely and locations that could use more efforts. Obtaining this information is quick, three questions for a visitor to log, taking only 30-45 sec.

The value TripTrac can add to a visitor center is undeniable. Many old systems of logging visitors is in a 3-ring binder notebook and done by hand. This leads to illegible handwriting and human error. On top of that, the hours spent reentering the data is wasted. When TripTrac can generate data reports at any given time AND do it for you and the cost of one paid hour per person per day! I’m sure that this would add value to any DMO looking to find valuable data about their visitors.

We plan to expand!

As the world’s largest and most reliable resource for official destination marketing organizations (DMOs), Destination Marketing Association International is dedicated to improving the effectiveness of over 2,800 professionals from nearly 650 destination marketing organizations in over 30 countries. We are attending their 96th annual convention in Hollywood, FL. Three days of face to face interaction is the perfect opportunity for BlueFocus Media to showcase products and services, and network with hundreds of key DMO decision-makers.

TAPcast is out and directing tourists!

As of December 1, 2009 all 4 TAPcast screens are in location and directing visitors to where the TAP kiosks are, as well as increasing the visibility of our TAP advertisers to the locals and tourists. I have included a snap-shot of what an ad looks like on TAPcast; there is also a local news ticker, current events, and a weather forecast displayed on the 46 inch display. If you would like to be featured on TAPcast, please don’t hesitate to contact BlueFocus Media today!


Beta-testing a mini TAP

Today we installed a new product idea! We are beta-testing a mini TAP, which is a 19 inch touch screen kiosk. It sits on top of the concierge desk at the Holiday Inn Express on Bay Street in Savannah GA. There are two chairs in front ready for visitors to sit down and obtain information while they are visiting our lovely town. We have set this up just in time for the holiday week and New Year. In hopes of this generating a great response this could be the next move for TAP, into hotels and local businesses. We will be sure to let you know how this turns out, and if you would like to be the next location for a mini TAP be sure to let us know!


Get in touch

Would you like to sign up for one of our products or have an idea? We would love to hear from you! Phone: 912-544-1862 Mobile: 912-224-3567 Email:
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