TripTrac Data

When we decided to deploy the TripTrac here in Savannah, GA we knew there would be a lot of useful information collected. But what to do with a huge file of data? We were able to easily translate all of the Zip Codes into actual city or county and state with ease. By doing this we have learned that Savannah has been graced by visitors from EVERY single state in the country! In addition, Savannah is getting a better feel for where their marketing dollars have been spent wisely and locations that could use more efforts. Obtaining this information is quick, three questions for a visitor to log, taking only 30-45 sec.

The value TripTrac can add to a visitor center is undeniable. Many old systems of logging visitors is in a 3-ring binder notebook and done by hand. This leads to illegible handwriting and human error. On top of that, the hours spent reentering the data is wasted. When TripTrac can generate data reports at any given time AND do it for you and the cost of one paid hour per person per day! I’m sure that this would add value to any DMO looking to find valuable data about their visitors.

We plan to expand!

As the world’s largest and most reliable resource for official destination marketing organizations (DMOs), Destination Marketing Association International is dedicated to improving the effectiveness of over 2,800 professionals from nearly 650 destination marketing organizations in over 30 countries. We are attending their 96th annual convention in Hollywood, FL. Three days of face to face interaction is the perfect opportunity for BlueFocus Media to showcase products and services, and network with hundreds of key DMO decision-makers.

TAP 1-year Anniversary specials!

In celebration of our first year anniversary in Savannah, we are offering amazing discounts on our new package deals. Based on the over 150,000 hits TAP has received, we have come up with the most cost effective advertising combinations and packaged them into deals with special rates.

Sign up now, and join Savannah TAP:

• The first eco-friendly, tourist advertising tool with no paper waste
• All of your information can be sent via text message to a visitor’s cell phone
• The all new TAP Deals allows custom coupons sent to a cell phone, allowing direct ROI tracking
• Online, real-time reporting. Check your stats anytime, anywhere
• Change out your ad or coupon as often as you like: promote seasonal specials, new menu items, and more!
• No hidden fees. Showcase yourself where the visitors are.

These prices are lower than our introductory rates, so click here on the attached PDF for info, or call Sarah today to take advantage of these offers!


I am sitting at my desk listening to all the sounds roaring from River Street. There is a man on the microphone soliciting people to “come on a try this, take a look at what we have here”, distribution trucks unloading the kegs of beer, and visitor’s getting rowdy walking by. All the sounds that are familiar to St. Patrick’s Day here in Savannah. This started my thinking, “why does Savannah host such a festive holiday?” I found a great article including a time line of Savannah’s history of the St.Patrick’s Day parade. This was a start to finding the answer but not the reasons I was looking for. So, I started asking some other locals why Savannah has such a renowned St. Patty’s Day parade, no answers were to be discovered. If anyone knows why we continue to be such a generous host, please let me know or share a story.

The TAP in Forsyth Park is hitting high numbers

“A group of tourists had a great time with the large touch-screen display that has information for tourists.” Bill Dawers
As of today, February 25, 2010 the Fort in Forsyth Park is collecting over 35% of the total TAP clicks. As we all know, the fort has been highly anticipated to open and clearly this was worth the wait!

AVIA Savannah is home to another TAP!

February 22, 2010, TAP has found another place to call home, AVIA. We are using a 22 inch touch screen model and find this to be a perfect match for hotels and local businesses. This is now another location we have for our TAP units and hope to keep expanding this year. AVIA Savannah _Reversed Logo_Resized

The newly renovated River Street Visitor Center is now open!

Friday January 29, 2010, a press conference was held outside the newly renovated River Street Visitor Center. Built in 1996 for the Olympics, the visitor center was a much needed addition to River Street. The unveiling of a more energy efficient and technological visitor center was a great improvement to what was there and showcases the forward thinking city and CVB. The renovated visitor center includes one of our TAP’s  and a brand new TripTrac unit. The links below are television and news coverage of the event.

Savannah Mayor Otis Johnson, right, Joseph Marinelli of Savannah Area Convention & Visitors Bureau, and Jay Self of the Savannah Film and Tourism Commission, left, look at the new Savannah TAP interactive touch screen tourist guide at the newly renovated hospitality center on River Street. (John Carrington/Savannah Morning News)

Savannah Mayor Otis Johnson, right, Joseph Marinelli of Savannah Area Convention & Visitors Bureau, and Jay Self of the Savannah Film and Tourism Commission, left, look at the new Savannah TAP interactive touch screen tourist guide at the newly renovated hospitality center on River Street. (John Carrington/Savannah Morning News)

I-95 Welcome Center shows numbers are up!

An article was written today mentioning that Savannah and Valdosta had tourism numbers in the black! Despite a downing economy, tourism still is thriving in the Hostess City.savannahnow_logo

TripTrac can be found in the MLK visitor center

TripTrac has made its way out of our office and into the MLK visitor’s center. There are two touch screen data collectors set up at the main desk. The data acquisition takes roughly 30 seconds and a free map is delivered upon completion. This is the first round deployed in Savannah, and on a larger scale the Georgia Welcome Centers are interested in these as well. The questions are simple: where are you from and where are you going. It is amazing how valuable these simple questions are in terms of marketing value and how nice it will be to have them handed to you in a sorted, legible document. If you are a business or if your city is looking for a way to capture this valuable data, contact us for a quote and we can customize the TripTrac to suit your every need.

TAPcast is out and directing tourists!

As of December 1, 2009 all 4 TAPcast screens are in location and directing visitors to where the TAP kiosks are, as well as increasing the visibility of our TAP advertisers to the locals and tourists. I have included a snap-shot of what an ad looks like on TAPcast; there is also a local news ticker, current events, and a weather forecast displayed on the 46 inch display. If you would like to be featured on TAPcast, please don’t hesitate to contact BlueFocus Media today!


Get in touch

Would you like to sign up for one of our products or have an idea? We would love to hear from you! Phone: 912-544-1862 Mobile: 912-224-3567 Email:
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